Author Archives: Zoey Johnston

All you need to know about digital signage in retail stores

All you need to know about digital signage in retail stores

In today’s digitalization times, more and more people resort to online shopping glass manufacturer in malaysia, making it difficult for physical retail stores to run their business. To move with the era of digitalization, retail stores are using digital signage and LED displays to attract customers. Not only inside the stores, but such displays are also placed outside the stores so that the people passing by may visit the store after noticing the products and offers displayed on the digital signage.

IoT News - Shipments of connected digital signs will reach 32.8 million  units in 2024 - IoT Business News

Use of digital signage 

  • Clothing stores

Installation of digital signage in any fashion store is to show the customers the different clothing styles available pdlc smart glass and attract them into buying those clothing items. Usually, the displays are placed all around the store.

  • Automobile showrooms

In automobile showrooms, the basic purpose of the displays to increase sales. As the showrooms are not big enough to have every car model in it, these LED displays come in help by showing the entire inventory.

  • Appliance/Electronic stores

In electronic/ appliance stores, digital signage helps in listing all the features of various products. Less hassle compared to salespersons memorizing all the benefits and features related to the product.

  • Automobile parts stores

Usually, automobile parts come with manuals and instructions. Still, displaying all these on LED displays makes it easier for the store to communicate all this information to the customers.

  • Home décor and furniture shops


For home décor shops, LED displays can show directions to the customers around the shop. It can help create a theme around the furniture and may also display various financing information.  

Applications of multimedia signage 

  • LED displays

The LED displays are the best way to grasp any visitor’s attention by showing various pictures and videos related to the retail store. The brightness level of the displays is optimized in such a way to capture the attention of both inside and outside people.

Digital signage: reading the market - Installation
  • Interactive Wayfinder

These displays are usually installed in shopping malls to help shoppers quickly find their shops and reach the stores. It provides the quickest route, and when the display is not used, it continuously promotes various brands present in the mall.

  • Digital signage

These displays are used inside and outside the store to show various offers and also their inventory. By showing interesting videos and pictures, the customer might get more invested in the product and increase the store’s sales.

  • Crowd analytics

Crowd analytics is a software that, when it gets customer-related data, it shows the contents that will particularly attract the target customers. For using such technology, retailers need to be aware of the customer’s preferences and demographics.

Benefits of digital signage 

  • Creating an atmosphere

With digital signage worldwide, it helps create an atmosphere that will make the product more attractive and encourage the customer to buy it.

  • Marketing

The LED displays can be used to market any new product that arrived in the store or direct the customer’s attention to any product that supplements other products.

  • Interactivity

Many fashion or beauty stores even display their past customers’ pictures, making the new visitor’s experience more memorable. The most common way of getting such customer pictures is through social media by using a certain hashtag. 

  • Branding

These displays, through pictures and videos, help in promoting brand styles. And when the store wants to change the branding style, with few clicks, the displays can be changed.

  • Displaying offers

The most common use of these displays to promote the various offers, as numbers in bright digital displays will catch more eyes than written displays.

When the right kind of digital displays are used, it can make a big difference in sales and the kind of experience the visitors of the stores have. With proper digital displays, it will leave a never forgetting impression of the store on the customers.

Virtual Rock Band Promotion Techniques

I strongly believe that a new generation of music will come forward through the efforts of multi-talented content creators. I believe that the ability to produce musical, video and other audio/video based content very inexpensively by tens if not hundreds of millions of people will produce the breakthrough that has created the imbalance between almost unlimited bandwidth and very slow growth in quality content development. With a decent PC and good software such as ProTools or an Avid or Final Cut Pro and a reasonable low cost high definition camera and a guitar and low cost MIDI keyboard, you have the tools to make professional CD’/DVD/Albums and or Movies. We are seeing more and more of this content on the WEB but unfortunately not too much of it is filtering into the mainstream bandwidth or the normal commercial channels. It seems like the death of artist development has reached a new pitch in which even the fully self developed artist find it hard to break through the narrow channels of content homogeneity standards without being extremely fortunate or knowing someone on the inside. I’ll explore some of the ways that I believe are needed to begin to breakthrough these barriers.

Writing articles like this I am beginning to believe is as important to the creative process as writing a new song. A virtual band needs to develop multiple meta data content associated with its efforts. Writing press releases, talking about the processes and creative efforts it is involved in brings it identity more into view for perspective fans and market segments making the people behind the content more accessible and in closer virtual proximity both emotionally and and mentally.

In the early stages of the content development learning curve, creative efforts need as much feedback as possible from the fans and from the industry where such feedback is available. By creating a chronicle or BLOG of the creative process, the avenue for communication between creators and fans becomes established.

The concept of virtual bands, in which Avatars are used to represent band members when in fact there may only be one or two band members is a new concept for me. We see this in Cartoons but not much in real bands associated with real known people. I think given the increasing developments in technology, virtual reality and band width, this type of phenomenon will evolve and we’ll eventually be attending virtual rock concerts. I’d like the dialogue on this subject to begin. I plan to experiment with this idea in the near future and I’ll report on my findings as they unfold.

From my experience it seems clear that Content is King and whether its a song you write or an article or your BLOG or WEB site, the key to marketing is fresh content and the more the better. Content must also be compelling, moving, enticing and exciting. Going forward, the new massive grass roots movement of content creators should help really bring some spice and diversity to listeners and viewers.

I’m still struggling with whether the new digital payola systems are going to provide any actual value to content composers and whether systems such as Jango. For years Payola has been used on radio and I never have liked the idea but on the internet it may just be justifiable advertising as its completely non-political. I’ll probably write a separate article on that subject later.

Moving From Guitar Lessons To Rock Band Classes

Traditional guitar lessons are only useful up to a point, and many people who like to play find that playing alone is simply not adequate. The traditional lessons typically consist of fingering exercises, and practicing scales, and it is not surprising that younger players become bored and frustrated. For anyone who is at all serious about playing electric guitar or another instrument in a band, rock band classes can be invaluable.

Playing with other musicians, instead of the endless repetition of lessons, can also be useful for those learning other instruments. Performing with others has proven to be effective for anyone taking up the electric bass, often leading to a speeding up of the learning process, and anyone taking drum lessons will find that playing their drum set with others is much more effective than solo playing.

Playing with other musicians as a band can give would-be musicians the chance to play with others and perhaps learn from them, and performing with others undoubtedly speeds up the learning process. Some groups that are established because of these classes go on to become good enough to play at school dances or other functions. One of the best ways to improve and gain confidence as a musician is to play before an audience, as any experienced musician will tell you.

Performing is also one of the most important ways to enjoy musical learning. There is nothing like the sense of confidence that stems from playing the part one is assigned. Experienced musicians will tell you that making the audience happy is one of the great rewards of honing a skill. This is true, of course, for all of the rock band’s components, including drums, electric bass, possibly keyboards and of course the singer.

Song selection depends on how well the group plays together. Relatively simple standards, such as the Rolling Stones’ “Satisfaction” ultimately give way to more challenging pieces. If one checks YouTube, it takes little time to see that many of the student rock bands become very, very proficient.

Anyone learning taking guitar lessons or learning to play other instruments wants to ultimately play with others and to become proficient, and playing in a band environment is essential. Rock Band Classes can help to bridge the gap between the old-fashioned lessons, with their repetition and practice; and the experience of playing live in front of an audience. Most aspiring guitar players are not going to be adequately prepared for a live stage performance, by taking only traditional guitar lessons.

Rock Band For the Rockstar in You

Rock Band for the PlayStation three is what each ordinary man who goals of being a rock god ought to have. Better still, you may have four human beings gambling it on the identical time. It’s simply the issue to have for a celebration and beats pinning a tail to a donkey or smashing a piñata. Granted, you may have the identical revel in with Guitar Hero World Tour, however now no longer all the gods withinside the pantheon of rock and roll may be located withinside the stated recreation.

Plus, you’ve got got what’s known as downloadable content (DLC in geekspeak), so that you can amass lots of recent songs for the recreation. If you’re a gamer and were hiding beneathneath a rock for the ultimate five years or you haven’t any concept approximately what this Rockband recreation is all approximately, then here is a short rundown. Basically, you suit a particular button press to a sequence of instructions which run vertically throughout the screen. Think approximately different beat-primarily based totally video games with drums or with you dancing approximately in a dance pad and also you get the picture.

Now, maximum bands have 4 members. The Beatles have 4 members. In fact, there’s a Beatles model of a Rock band. Anyway, again to the 4 members. Right down from the guitars to the drums, and there’s even a microphone. Beat-primarily based totally video games are all of the identical, you can think. Why hassle with Rock Band in case you have already got Guitar Hero? If you do not have both however need to shop for one, that’s better? In the identical manner that Tekken and Soul Calibur are each preventing video games however every takes a one-of-a-kind technique to beating the residing daylights from your opponent, the identical holds proper for Rock Band and Guitar Hero.

Rock Band is a piece less difficult for your arms and takes much less attempt to tug off movements in comparison to the extra hardcore Guitar Hero. In fact, there’s even a family-orientated Lego Rock Band for children who have been born earlier than Ryu of Streetfighter first gave Ken a serving of Dragon Punch. The gain to this less difficult gameplay is obvious. Anyone can select out it up effortlessly and is simply the issue to bring life to a celebration wherein buddies and visitors won’t be equipped for a extra difficult edged recreation like Guitar Hero.

If you need some thing a piece tamer, cross for Rock Band. For a piece extra difficult fretting, then pick out Guitar Hero. Either manner, each are superb video games for that need-to-be rocker lurking inner you. The handiest drawback to Rock Band is that the charge is a piece steep. However, you do get all the gadgets bundled in so that you may not need to cross device purchasing to collect every piece separately.